Management

Marketing management using various tools of economics and competitive strategy to analyze the context of the industry related to the company's operations. Including Porter's five forces analysis group strategic competitors, and value chain analysis Depending on the industry, regulatory contexts may also be important to be studied in detail. In the analysis of competitors, marketers up the data of detailed profiles of each competitor in the market, focusing mainly on the relative competitive strengths and weaknesses of their using SWOT analysis. The marketing manager will study the cost structure, the source of profits, resources and competencies, competitive positioning and product differentiation, the level of vertical integration, historical responses to industry developments, and other factors of each competitor. Understanding Marketing Management Marketing Management is a tool of analysis, planning, implementation and control of programs designed to create, bui...